Synthetic Turf Installation

Synthetic Turf & Artificial Grass Installation Company in San Diego, Ca

INSTALL-IT-DIRECT is the Fastest Growing Synthetic Turf Installation Company in San Diego, CA; changing a lot of peoples mind about the contractors and transforming them into Extremely Happy Customers.

Our rapid growth in Southern California is largely attributed to our Lean Methodology. We deconstructed the entire synthetic turf industry piece by piece and found many opportunities to make the system better; a lot better.

  • The 1st and most important ingredient in creating a highly successful installation company was going to be the installers we recruited to our team. We analyzed all the turf companies in existence and researched all the installers. In our discovery we learned a lot about the huge variance in the level of experience of the turf installers. The installers with a lot of experience are hard to find and once we located our team, we quickly recruited them.
  • The 2nd piece of the equation was to evaluate all the synthetic turf options on the market. There is also a large difference in the quality of turf that is available. We quickly discovered the manufacturer that was the biggest, most reputable, and is leading the way in terms of producing the latest, most innovative synthetic turf technology.

Our formula is simple: Hire the best, install only the highest quality turf, eliminate all unnecessary overhead, and pass as much savings onto our customers. We let our customers do the talking for us.

There are a few things you should consider BEFORE YOU HIRE your turf installer:

  • The 1st item is that ALL the synthetic turf companies buy the material from one of six worldwide manufacturers (Tiger Turf, Challenger, Crystal Turf, Controlled Products, Field Turf Tarkett, Turf Store). Most of the installation companies will change the name so that it is harder to identify the actual manufacturing source. The main thing to note is that the material should be the same across the board assuming you are comparing the same turf manufacturer.
  • The 2nd and most important thing to consider is the actual installation crew that will be installing your synthetic turf. Since most of the companies hire subcontractors to install the synthetic turf, you will want to do a little homework and find out which sub you will get on day #1 of the installation. INSTALL-IT-DIRECT have both in-house crews as well as exclusive access to the most qualified synthetic turf subcontractors in the business. All our in-house turf installers are employees of IID and have over 15 years of experience. Our level of experience is unmatched in the turf industry as no other company has as much experience installing synthetic turf.

Please read our Blog for a lot more insight into selecting the “right synthetic turf installation company” to install your project.

Here are a few Popular Articles to Read:

Read more
  • Artificial Grass

    Artificial Grass San Diego

    We are changing the way you shop for your San Diego Artificial Grass Installation Company. You now have a choice in who you would like to install your artificial turf project. We supply you with the tools to make an educated decision on your investment… Read more »

  • Artificial Grass and Turf for Landscaping

    San Diego Landscape Turf Installation Company

    Are you sick of watering your grass and all the maintenance involved in keeping up your lawn? If so, artificial grass may be a great choice for you. Not only will you be able to eliminate mowing your lawn, you won’t have to water, and your synthetic gr… Read more »

  • Custom Putting Greens

    San Diego Putting Green Installation Company

    Are you an avid golfer or just want a neat entertainment piece for your backyard, then a new artificial grass putting green might be a great option for you. Within a few days you could be practicing your short game and getting an edge on your golfing b… Read more »

  • Durable Synthetic Pet Turf

    synthetic turf for pets

    If you have pets and you have grass, then you know how hard it can be to keep your grass looking green year around. Pet turf is a great option for you and your pets. You can now enjoy a lush green lawn all year long without having to worry about where … Read more »

  • Artificial Sport and Athletic Turf

    Athletic Sport Turf in San Diego

    Do you have a son or daughter at a school with a run-down sport field? If so, sport turf may be a great choice to add value to the schools appearance, and rejuvenate the sporting functions at the school. The sport turf will reduce the schools monthly o… Read more »

  • Synthetic Grass Installation Process

    Patio Pavers and Artificial Grass

    Each IID installation goes through a 72-Point-Inspection by your dedicated Project Supervisor to insure that every install meets all synthetic turf industry guidelines and our high standards of excellence.    1. SYNTHETIC LAWN DESIGN AND PLANNING … Read more »

Instantly Increase Your Curb Appeal & Property Value
Call 858-925-3000

Our Personal 100% Iron Clad Guarantee to You

You are the judge, if our work is not excellent, not exactly what you wanted, we will re-do the item in question to your satisfaction. If you are still not happy, you will not pay us a dime until we complete the installation to your 100% satisfaction.

Tim Thomas



Over 837 happy customers and counting...

Luke was very straightforward, professional, great at communicating what to expect, and how the install was going. None of the hard sell or unprofessionalism of some other vendors. — Brigid Parson, San Diego, CA

Great Service at a Great Price! My artificial turf is the envy of my neighborhood. If you are in the market for artificial grass, this is the company you should do business with. I can’t recommend them highly enough!! Thank you Install-It-Direct! — Henry Maine, San Diego, CA

See all testimonials »

Synthetic Turf FAQs

What type of license must a contractor have to install Synthetic Turf?

According to the CSLB (Contractors State License Board), a contractor must either have their C-27 license or their C-61/D12 license to legally install turf. If a contractor has their C-61/D06 (Paver License) or C-12 license and states that they can also install synthetic turf, this is NOT true, as they are not licensed to do so! They must apply for an additional classification with the CSLB and obtain their Synthetic Products license. INSTALL-IT-DIRECT has ALL 3; C-27, D06 and D12.

What does Face Weight mean?

The face weight is how much the yarn weighs per square yard not including the backing or infill (yarn only). This measurement tells you how much product you are getting for your money as long as the comparison is apples to apples. Nylon thatch based products are the most expensive to produce although most artificial turf is produced using 28% nylon thatch. Products can also be made with up to 45% thatch, which increases the quality, durability and thickness. INSTALL-IT-DIRECT carries both products.

What does yarn technology mean?

Yarn technology is also important. For instance: How many microns per blade, yarn shape for optimal performance, and stitch rates to balance performance and aesthetics are crucial to achieving a top quality product. INSTALL-IT-DIRECT takes all theses variables and more into consideration when choosing only the absolute best artificial turf available world-wide.

What is the appropriate artificial turf for my project?

There are many different styles of artificial turf and many of the synthetic turf applications are installed with generic styles of turf due to an assumption that all turf is the same or a limited variety is offered. This is not true and the INSTALL-IT-DIRECT team can show you all your options and select the best application for your project. Very low activity areas need to address quality, density, and aesthetics where as areas with mid-level activity or more should have a thatch product with a higher density turf installed. A high-density thatch based product significantly recovers better during activity and grooming, as well as a high quality yarn.

Are all turf installations relatively the same?

Not at all. Installation quality is very important for aesthetics and longevity. How the sub-surface is sculpted, how the edges are addressed, how the product is secured, and most importantly how the seams are put together. A inexperienced crew will leave you with noticeable seams, which is not aesthetically pleasing and will continue to open up over time.

See all FAQs »