Outdoor Living & Landscape Design Contractors Serving San Diego County
Install-It-Direct was created in 2009 based on an innovative, yet simple business model: hire only the best crews in the industry in each trade (pavers, synthetic turf, etc.), implement extremely efficient processes for each project and, in turn, pass the savings onto you! We’re proud to be the outdoor living specialists that you can count on for transparent pricing and exemplary work. Our experienced paver professionals are experts in the design and installation of:
Pool deck pavers
Additional Outdoor Living Solutions
Artificial grass installation, repair and maintenance
Putting greens installation
Retaining and freestanding walls installation
Outdoor kitchen installation
BBQ island installation
Outdoor fireplace installation
Custom fire pit installation
Water feature installation
Landscape lighting and more!
With our in-house design center we offer a wide variety of professional landscape design services, including concept plans, HOA plans, full designs, 3D renderings and more.
Install-It-Direct is comprised of the most experienced professionals across the outdoor living industries. Several members of our team came from one of the largest paver and synthetic turf design companies in the United States. In the early stages of our company, we found many opportunities to make the system better, much better!
We exposed the fact that all of the companies buy their material from the same manufacturers and most of them subcontract the work out to the same group of installation crews which contain all different levels of experience. Knowing this, we chose to go directly to the best crews in the industry (with 25+ years of experience), employ them exclusively to our team, implement extremely efficient methods to eliminate the unnecessary overhead, and save our customers money.
Please note: Due to the effects of COVID-19, we have paused all services in the Orange County area. Please get in touch with us with any questions or concerns!
Why choose Install-It-Direct over the competition?
We are a 100% transparent company. We play absolutely no games, we have no sales pitch and we don’t try to “sell” you anything. We simply provide you with all the information you need to make the best decision on your investment. We’ll only ever provide you with one price — our best price. That’s it.
You have your own senior designer and dedicated project manager who will assist you from start to finish, & ensure that your project is handled with the care & attention it deserves.
We have more 5-Star Reviews on Google, Yelp, Houzz, HomeAdvisor, Angie’s List, and Facebook than any other company by a substantial margin. We know that if our client is happy and our team is happy, then we as a company will be happy. This simple formula continues to separate us from the competition.
Dedicated Specialized Crews
Our dedicated crews, with 25+ years of experience, specialize in their individual trade and that is all they do. We don’t believe in one man shows who are good at many things, but never great at any of them individually. We don’t want to be good, but rather great!
In-House Landscape Design Team
Our talented designers have a passion for helping envision your dream landscape. Our designs consist of multiple styles to help visualize the transformation. From quick sketches, concept or construction plans to 3D renderings, our landscape design team has the tools to help make your landscape come to life.
In-House Repair & Maintenance Team
Repairs and maintenance are not fun, but they are inevitable with any custom project. The good news is that we are well prepared to take care of you ASAP should a repair or maintenance concern arise. You won’t be tossed in a queue for months wondering if your project is ever going to get the attention it deserves so you can get back to enjoying your outdoor living space.
Integrity & Ethics
We operate our company 100% by the legal code of the CSLB, BBB, EDD, and the IRS. Employee’s of Install-It-Direct are covered under our Worker’s Comp. and General Liability Policies. This should provide you with added assurance/confidence as you would be completely covered if anything unexpected should occur during your project.
Efficiency & Viral Marketing
Our business methods and procedures are extremely efficient, which means we are able to eliminate the costly, unnecessary overhead and pass the savings on to you. Our #1 source of advertising is word of mouth from our happy customers.
In-House Quality Control Team
Our in-house quality control team keeps close tabs on each project, utilizing a quality control checklist to ensure that each job is installed correctly the first time, in accordance with ICPI/ASGI Guidelines and all City Codes.
In-House Customer Service Team
Our team is available to assist in any way we can to ensure your project goes as smoothly as possible. Phone: 858-925-3000 Email: [email protected]
5 Reasons You Should NOT Choose IID for Your Installation
Install-It-Direct may not be a good fit for every client. Click here to find out the reasons why IID may not be a good fit for your project.
Steve Brown – Sr. Design Consultant
Steve has been a San Diego resident since 1955. He attended Mater Dei High School & later earned a degree in business administration at Southwestern Community College. Steve’s first career spanned 23 years in the B2B contract office supply industry. He owned & operated his own swimming pool construction company designing, planning, and building pools from 2006 to 2010 & has recently earned his certificate of mastery as a project management professional.
Steve spends his free time golfing, skiing & regular workouts at his local gym.
Nate Nieto – Sr. Design Consultant
Nate has been servicing clients in the landscape construction industry since 2008, including owning his own landscape construction company for many years.
Starting out in the construction industry has helped Nate develop the client service mindset that it’s best to provide solutions that are in the client’s best interest versus simply upselling services or products (even if it means not doing business with them at all).
Nate has several certifications and licenses, including his C-27 Landscape Contractor license, QWEL Certification, and even continues to use his iRep Certification and Real Estate license to expand his career in client service even further.
Nate lives in North San Diego, plays volleyball, golf, and goes to the desert with the toys every winter with his beautiful fiancé and three fur babies, Louie, Roxie, and Tobie.
Nate is committed to providing a unique and hands-on service that exceeds any client’s expectations!
Chris MacMillan – Sr. Design Consultant
Born and raised right here in sunny San Diego. He attended Point Loma Nazarene University on a baseball scholarship and graduated with a Bachelor of Arts in Business Administration/Finance.
Chris starting out working for and managing his family’s landscaping business in North County, which has been around since the late 70’s. He then started his own landscape construction company focused on outdoor custom living spaces. He enjoys designing beautiful/functional outdoor experiences to help customers in San Diego take advantage of their outdoor space.
When he is not designing spaces for clients he enjoys getting outdoors and spending it will his beautiful family — two gorgeous daughters, his lovely wife and rescue labrador. Some of those outdoor activities include camping, hiking, boating, rock climbing, snow boarding, surfing, and just about anything else fun outdoors. Chris is very much looking forward to assisting you with your project.
Bill Salatich – Sr. Design Consultant
Bill was born and raised in Chicago and has lived in the San Diego/Southern California area since 2004. Always having a love for plants and the outdoors he began designing landscapes in junior high for neighbors, friends, and family.
Following that passion, he spent three years in the Michigan State University Landscape Architecture before graduating with a Bachelor of Arts in Finance. He worked in the financial services/commodities investment industries and earned an MBA from DePaul University, all the while continuing to design landscapes on the side.
Now he’s following that passion full-time and the challenge of finding the harmony between function and form.
Thomas Butler – Customer Service Team
Thomas was born and raised in Cleveland, OH, and later moved to Atlanta, GA for college where he studied Business Administration at American Intercontinental University. After graduating he relocated to Southern California in 2012. He has a strong background in customer service, business management, and business administration. He is very passionate about providing excellent customer service and exceeding expectations! He is extremely goal-oriented and attentive! Prior to working at Install-It-Direct he worked as a Restaurant Manager and Operations Specialist for several major banks and an insurance company. He enjoys going to the beach, swimming, working out at his local gym, camping, and hiking.
Jamie Whittaker – Urine Zero Customer Service & Marketing
Jamie graduated from SDSU with a hospitality major and went on to start two successful businesses. When it came time to start a family she knew she needed to seek other opportunities that would allow her to spend time with her family while still being apart of a successful business that is passionate about customer service and giving back to the community. She is a lover of travel, off the beaten path venues, and once in a lifetime experiences.
Jonathan Smith – Construction Coordinator & Customer Service
Jonathan Smith is an Alabama native who relocated to Southern California in 2015. He’s a creative with a knack for Marketing, Advertising and excellent Customer Service. Jonathan attended San Diego Mesa College where he studied Journalism and Public Relations. Jonathan has lived all across the United States; New York City, Miami, Los Angeles and now here in San Diego. He loves being outdoors hiking, running, swimming and doing yoga! His eye for interior design is what’s now brought him to our team where he wants to expand his pallet and learn a lot more about outdoor design!
Tim Thomas – Co-Founder/President
Originally from Los Angeles, Tim graduated from SDSU in 1988 with a business degree in marketing. He was brought up in a construction environment, his father and grandfather were longtime general contractors, building pools and amazing custom homes. Tim’s father was actually a contractor to the stars selling amazing projects to such famous names as Steve McQueen, Raymond Burr, Edward Platt, Bobby Sherman, and Micky Dolenz.
Tim owned several businesses including a triathlon store (Tri-Sport in San Diego, La Jolla & Del Mar from 1989-1996), a bar and grill in Pacific Beach (Garnet Grill), and spent 8 years in the wireless telecom industry.
Tim is a former competitive swimmer, runner, and pro-tri-athlete, including 8 iron-mans, over 15 marathons, and over 100 other running events/triathlons. He has 2 wonderful children.
Luke Whittaker – Co-Founder/CEO
Graduated from Cal Poly University in San Luis Obispo with a double major in Biomedical Engineering and Statistics. After graduating, Luke worked for GenProbe, a biotech company located in San Diego, Ca. He realized that his passion for people, innovation and his entrepreneurial spirit were not being fulfilled. He changed directions to the outdoor design and renovation industry where he worked for one of the largest Pavers/Synthetic-Turf/Design Companies in the U.S. He started in Sales/Design and worked his way up into management learning and gaining as much experience/knowledge as he could absorb. The next step was to follow his passion and create a better system.
INSTALL-IT-DIRECT was born in 2009 and has been thriving on their innovative, yet simple business model: Hire only the best crews in the industry in each trade (i.e. Pavers, Artificial Grass, etc.), recruit them to our team, implement extremely efficient methods with every process, and in turn, pass the savings onto you!